Vintage

Say 'Aiwa' to most audiophiles and the chances are they'll think of cassette decks. The company was one of the first in Japan to take the format seriously and later went on to lead the field, selling machines not only under its own name but as OEM products for many other brands. So why not branch out into the rest of the audio field?

How sad. Last year was the 70th anniversary of the founding of Crown, and the event seems to have gone unmarked. The only notable occurrence was that its parent company, Harman International, was acquired by Samsung, which is a rather forlorn way for this most American of brands to celebrate seven decades.

The argument for building a system using components from different manufacturers because 'no company is good at everything' is a good one – up to a point. Conversely, the Japanese heavyweights such as Sony, Technics and JVC were once able to put together a fairly convincing complete package, as could Philips (on a good day!).

It certainly says something about the enduring appeal of a turntable when the company that made it buys up examples that are over 40 years old and sells them on to a new generation of buyers. It sounds remarkable, but this is precisely what Bang & Olufsen did recently with its 'Recreated Limited Edition' Beogram 4000c. Although offered as a revival of the Beogram 4000 [HFN Jul '14], it was actually the later Beogram 4002 that formed the basis of the project.

Bang & Olufsen's first move into the world of serious hi-fi came in 1967 with the introduction of the Beolab 5000 amplifier and Beomaster 5000 tuner [HFN Dec '12]. These defined the European state of the art at the time and were as successful as their high prices allowed. The company then distilled these two units into the Beomaster 3000, which offered similar qualities at a more accessible price. It lacked the sheer power and versatility of the Beolab 5000 but sold strongly throughout a long production run.

The era of quadraphonic sound was not the hi-fi industry's finest. Appearing around 1973 but moribund by 1978, quadraphonic was the first big marketing failure by a sector that had so far enjoyed unalloyed success in convincing the public to buy into its latest developments. Confusing advertising, a damaging format war and a lack of consumer demand all played their part in the downfall of a concept which, at its peak, had been hailed as the future.

Imagine the difficulty of designing a high-quality loudspeaker with a radically new appearance. While buyers were happy to accept amplifiers, tuners and cassette decks with fascias that looked like the dashboard of a Concorde, speakers were furniture and so had to blend in - square box, plain grille and nothing more. If anyone could solve this problem it would be Bang & Olufsen, masters of creating designs that are at the same time futuristic-looking, appealing and enduring.