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To say iFi Audio is an industrious producer of compact hi-fi solutions would be an understatement. More recently the brand has been on a steep upward path of technical evolution, employing designers as accomplished as the marketing department is imaginative. The result? IFi Audio is successful because it has identified new hi-fi hotspots that appeal to both younger and older music lovers alike.

With its blue-tinged foil screen positively glowing through a tight, translucent PVC jacket, Supra's flagship speaker cable, priced at £1700 for a 3m terminated set (£300 per additional stereo metre), makes for a vivid statement. It's a world away from the speaker cables that helped Tommy Jenving launch his Swedish Supra brand in 1976. Its Supra Cable 4 and 2.5 used bunches of very fine copper strands in a standard figure-of-eight geometry. Its later 10mm2 Supra Cable 10, with 2562x0.07mm 4N copper strands, still has the lowest series resistance that I've measured (3.1mohm/m) when tested nearly 30 years ago [Hi-Fi Choice Aug '94].