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It was a brave move going into business making record players in the mid 1990s when LPs were already relegated to niche status. As Avid’s founder and chief designer Conrad Mas is wont to point out: ‘My friends and family thought I was bonkers. ’ Conrad’s bravery, coupled with his belief that there was still a market for high-end record players that were immaculately finished and built to last, has proved well founded. From humble beginnings Avid has grown to become an internationally recognised brand name among vinyl enthusiasts.